Followers
29M
About this metric
Public follower count at check time.
@amazon
Profile data checked Aug 6, 2026, 6:40 PM
Report generated Aug 6, 2026, 6:40 PM
65/100
Mixed profile signals
Followers
29M
Public follower count at check time.
Page likes
29.7M
Public page-like count at check time.
Typical public response
341
Median reactions and comments across 9 sampled items with public response totals.
Typical response rate
0.001%
Median public reactions and comments divided by public followers.
Public response
Limited
Post and Reels mix
Mixed
Publishing rhythm
Mixed
Intro clarity
Strong
Topic consistency
Strong
Contact paths
Strong
Post context
Strong
Page foundation
Strong
Page discovery
Strong
Public engagement
15th percentile
Audit score
66th percentile
The bio identifies Amazon.com’s official Facebook presence, and the retail category makes its commercial purpose evident.
Audience
Amazon shoppers seeking product discoveries, seasonal ideas, books, children’s items, entertainment, and home or beauty products.
Positioning
An official retail showcase using short videos, creator clips, and direct shopping links to promote varied Amazon products.
Bio/content match
StrongAll ten sampled posts support the retail identity through product showcases, shopping prompts, Amazon links, or delivery-related content.
Typical Reel views
174K
Comment share
23.4%
Posting pace
2.3/week
Last post
0d ago
Content formats
1
View consistency
92%
Captured sample: Median 174K / average 190.1K
Top vs typical
2.2x
Captured sample: Highest sampled result divided by the median
Comment share
23%
Captured sample: 907 replies or comments / 3,874 interactions
Publishing pace
2.3/week
Captured sample: 10 posts across the visible sample
Public reactions are below the rough 0.14% audience-size reference for this sample.
The captured sample has limited format coverage.
The captured sample shows frequent, current publishing.
The bio identifies Amazon.com’s official Facebook presence, and the retail category makes its commercial purpose evident.
All ten sampled posts support the retail identity through product showcases, shopping prompts, Amazon links, or delivery-related content.
The profile provides public context and a destination beyond the platform.
Most sampled posts provide enough visible text to establish useful context.
The profile has strong public identity and context signals.
The profile and sampled content provide recurring identity and topic signals.
The official Amazon page is a desperate #AmazonFinds link landfill, dumping every product category into the same chirpy sales sludge.
@amazon · C · 65/100
<a href="https://auditmysocials.com/facebook-audit/amazon?ref=badge&rid=badge-facebook%3Aamazon&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/facebook/amazon.svg?variant=score&theme=dark" alt="Amazon.com Facebook audit: grade C, 65/100" width="360" height="88" loading="lazy"></a>Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.