Marvel Entertainment avatar

Marvel Entertainment

Instagram

@marvel

Profile data checked Aug 6, 2026, 1:13 PM

Report generated Sep 9, 2026, 6:52 AM

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Followers

64.5M

About this metric

Public follower count at check time.

Typical views

2.7M

About this metric

Median public views across 20 sampled posts and reels.

Typical response rate

0.21%

About this metric

Median visible interactions divided by public follower count.

Comment share

0.67%

About this metric

107.1K of 16.1M sampled interactions were comments.

Category scores

Out of 100

Audience response

Limited

42/100

Link path

Limited

60/100

Posting cadence

Mixed

75/100

Caption context

Mixed

79/100

Bio clarity

Strong

82/100

Topic consistency

Strong

85/100

Profile setup

Strong

95/100

Format mix

Strong

95/100

Search signals

Strong

100/100

Peer position

41 Instagram profiles · Over 1M · updated Sep 11, 26

Public engagement

72nd percentile

72/100

Audit score

76th percentile

76/100

Bio and content

12 of 24 posts analyzed

Official Marvel Entertainment account covering comics, movies, games, animation, characters, releases, and related promotions.

Audience

Marvel fans seeking franchise clips, character moments, release updates, streaming reminders, theatrical promotions, and merchandise.

Positioning

Marvel’s official promotional hub for entertainment releases, franchise characters, streaming titles, theatrical films, and merchandise.

Bio/content match

Strong

All 12 sampled posts feature Marvel characters, productions, releases, streaming titles, or merchandise, directly supporting the account’s official entertainment remit.

Public views on posts published in the last 30 days

20 posts in window

Posting pace

5.4/week

Last post

34d ago

Content formats

3

Account type

Professional

Content patterns

View consistency

Spiky

30%

Captured sample: Median 2.7M / average 9.2M

Top vs typical

Top-heavy

40.9x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

1%

Captured sample: 107.1K replies or comments / 16.1M interactions

Publishing pace

Frequent

5.4/week

Captured sample: 24 posts across the visible sample

Category details

Audience response

42/100

Public reactions are below the rough 0.4% audience-size reference for this sample.

  • 0.21% median public reactions per follower
  • 0.4% rough audience-size reference
  • 24 posts with public response totals sampled

Link path

60/100

No external destination was returned; this is treated as optional profile context.

  • No public destination returned
  • Public description found
  • No public contact field returned

Posting cadence

75/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 34 days old
  • 23 posts published in the 30-day window
  • 5.4 visible posts per week

Caption context

79/100

Most sampled posts provide enough visible text to establish useful context.

  • 24 of 24 posts included text
  • 23 included at least 40 characters
  • 5 included at least 120 characters

Bio clarity

82/100

Official Marvel Entertainment account covering comics, movies, games, animation, characters, releases, and related promotions.

  • Identifies itself as Marvel’s official Instagram.
  • Names comics, movies, and games as core topics.
  • Uses “and more” to allow broader franchise content.

Topic consistency

85/100

All 12 sampled posts feature Marvel characters, productions, releases, streaming titles, or merchandise, directly supporting the account’s official entertainment remit.

  • Five posts promote X-Men ’97 or related merchandise.
  • Four posts center Spider-Man films or characters.
  • Other posts feature Bucky Barnes, Hawkeye, Bruce Banner, and Jeff the Land Shark.

Profile setup

95/100

The profile has strong public identity and context signals.

  • Bio found
  • No public destination returned
  • Category: Brand

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Search signals

100/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle identify the same account
  • Recurring topics: disney, spidermanbrandnewday, marvel
  • Category: Brand

Profile roast

Claiming “comics, movies, games, and more” while hammering Disney+ and Spider-Man promos makes the sampled content a corporate spam loop.

@marvel · C · 73/100

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<a href="https://auditmysocials.com/instagram-audit/marvel?ref=badge&rid=badge-instagram%3Amarvel&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/instagram/marvel.svg?variant=score&theme=dark" alt="Marvel Entertainment Instagram audit: grade C, 73/100" width="360" height="88" loading="lazy"></a>

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