Followers
57.7K
About this metric
Public follower count at check time.
Jay Baer LinkedIn stats
LinkedInjaybaer
Profile data checked Aug 6, 2026, 4:01 PM
Report generated Sep 28, 2026, 3:53 AM · Methodology
59/100
Mixed profile signals
Experience
5
About this metric
Public experience entries returned with the profile.
Education
0
About this metric
Public education entries returned with the profile.
Posts sampled
9
About this metric
Dated recent posts returned with the public profile.
Category scores
Out of 100Sampled response
Limited
11/100
Expertise consistency
Limited
18/100
About clarity
Limited
48/100
Career depth
Strong
80/100
Profile foundation
Strong
90/100
Recent activity
Strong
90/100
Post context
Strong
100/100
Search context
Strong
100/100
Proof of work
Strong
100/100
Bio and content
9 of 9 posts analyzedThe bio identifies an award-ranked marketing and customer-experience expert, but truncation and the tequila category leave expected content ambiguous.
Audience
Marketing and customer-experience professionals, plus tequila consumers and beverage-industry operators.
Positioning
Award-led marketing authority attached to The Tequila Report, with an unresolved split between business expertise and tequila publishing.
Bio/content match
WeakTwo of nine posts support marketing or customer-experience expertise. Six focus directly on tequila publishing, pricing, rankings, brands, or industry analysis.
Recent LinkedIn posts
8 sampledPosting pace
1.2/week
Calculated from the dates in the captured authored-post sample.
Typical post response
33
Median reactions and comments across 9 sampled posts.
Responses / 1K followers
0.57
Median public reactions and comments per 1,000 public followers. This is not impression-based engagement.
Comment share
32%
114 of 356 sampled responses were comments.
Response consistency
83%
Median sampled response divided by average sampled response; lower values indicate a few posts dominate.
Authored articles
10
Authored LinkedIn articles returned in the public profile.
Projects and publications
8
Projects and publications returned in the public profile.
Recommendations
2
Public recommendations returned with the profile.
The Tequila Report grew 103% last month. But that is not the number I am watching.
In the last 28 days, page views were up 103% and visits were up 75%.
But those are vanity metrics. The numbers I care about drop Tuesday.
Our new Top 150 Tequila Brands list publishes August 11. It is not a bottle score. It is a brand ranking, built by our team of 15 independent reviewers, with no pay-to-play.
This is the second iteration, and this time we added a super useful PDF with verified purchase links for every brand because readers kept asking where to actually buy what we recommend.
Most publications are terrified of that step. It feels too commercial. It blurs editorial and affiliate. We decided the gap between trust and utility is more dangerous than the gap between trust and commerce.
We also published a feature this week on the three bets tequila brands make with their packaging: hide the liquid behind a fancy bottle, let the liquid speak through a plain one, or explain the liquid with transparency-focused design.
Three strategies. Three buyer psychologies. No right answer.
The common thread I find is that editorial credibility and commercial usefulness are not opposites. If you treat them as opposites, you end up with neither.
If you're making content, what is the one thing your audience asks for that you are afraid to give them because it feels "too commercial"? 4 1When consumers see a tequila bottle priced differently across state lines, they often assume it's retailer markup or brand pricing.
In many cases, neither is the primary driver.
State excise taxes and, in particular, alcohol control state systems have a significant impact on the final shelf price. On a standard 750ml bottle of tequila, state excise taxes range from $0.40 in Missouri to $7.33 in Washington, an almost 18x difference before considering additional state markups.
For brands, distributors, and retailers, these differences influence far more than consumer pricing. They affect:
• Market competitiveness
• Pricing strategy
• Margin expectations
• Consumer perception of value
• Geographic expansion decisions
Our latest analysis ranks all 50 states by the state taxes built into every bottle of tequila and explains how control states and license states create dramatically different pricing environments.
Whether you're launching a new brand, managing distribution, or simply trying to understand why identical products command different prices across the country, this data provides valuable context.
Read the full analysis on Tequila Report.
#Tequila #SpiritsIndustry #BeverageAlcohol #Distribution #Retail #CPG #AlcoholIndustry #MarketInsights #PricingStrategy #TequilaReport 12 12Thanks to Agaveist for this long feature interview with me about the state of agave spirits in the United States, and the origin story of The Tequila Report.
We talk about sales trajectory, flavored tequilas, additive-free vs. craft, cristalinos, distribution, and a lot more.
https://lnkd.in/gcggGa_S 25 5Picture this.
You are standing in front of a wall of tequila, phone in hand, trying to figure out which bottle is worth your money. Our reporting finds there are roughly 900 real, buyable tequila brands in the United States right now, a number that keeps climbing.
More drinkers than ever want to know who makes their tequila and how. And those questions have been hard to answer for a while now. For the last five years or so, the sorting mechanism has primarily been additives.
That conversation was valuable. But as a sorting tool, it is both incomplete and inconsistent. The conversation needs to expand. Not away from additives, but past them, toward a broader and more useful way to consider tequila: CRAFT.
Craft tequila, as defined by The Tequila Report: a brand that:
- uses no industrial diffuser,
- self-declares that it does not use abocantes (“additives”, sweeteners, colors, or flavors),
- and sells fewer than 300,000 bottles in a six-month period in Nielsen-scanned accounts. A brand must meet all three.
Why is there a size limit at all?
Because craft has always meant scale as much as method, and the clearest precedent is beer.
The Brewers Association, a trade body for American brewers, defines a craft brewer as small and independent. Small means annual production of 6 million barrels or less. Independent means less than 25% owned or controlled by a larger alcohol company that is not itself a craft brewer.
This list borrows the logic and adjusts it for tequila. It keeps a hard volume ceiling, the way beer does. Independence was considered as our fourth requirement, and set aside, though the size ceiling ends up excluding most conglomerate-owned brands anyway.
Drawing the line at 300,000 bottles over six months was a judgment call that was carefully examined and considered before we implemented it.
What does this craft tequila list NOT guarantee you?
The absence of abocantes/additives is self-reported. Those claims have not been independently verified, because verifying them is close to impossible, operationally and legally. There is no functioning test-and-certify pathway a journalist can rely on at this scale.
The CRT is the sole authority for tequila, and it does not have, nor does it want, a verification process for abocante use. Abocantes are legal. Brands who do not use them are making a production choice, the same way that American oak vs. French oak is a production choice.
Using abocantes does not make a tequila bad. But making excellent tequila without them requires a level of mastery, and that mastery is part of what this list identifies.
A media publication like The Tequila Report is entitled to describe and categorize. This is journalism, not confirmation or accreditation. We hope you find this list useful.
https://lnkd.in/eQ9b-3WX 23 10When we launched The Tequila Report earlier this year, we didn't set out to create another tequila database.
We wanted to build something different.
Since January, we've published more than 200 tequila reviews written by an experienced team of reviewers with different palates, different preferences, and different perspectives. That diversity isn't a bug—it's the point.
This week we published a roundup of the highest-scoring tequilas from the first half of 2026: 87 bottles that earned 90 points or higher.
What's interesting isn't just which bottles made the list.
It's what the list tells us about tequila itself.
The highest-rated bottles span every category. Blancos. Reposados. Añejos. Extra Añejos. High-proof expressions. Household names. Emerging brands. Bottles you can buy for around $30, alongside bottles that cost nearly ten times that.
Great tequila doesn't come from one formula.
It comes from great craftsmanship.
The other thing I hope readers notice is how we approach ratings.
Every review at The Tequila Report is written and signed by one reviewer. It's one knowledgeable person's opinion—not a committee score or a crowd-sourced average.
We also intentionally use a true 100-point scale.
Many rating systems compress nearly every good tequila into just a few points at the top. We wanted our reviewers to actually use the full range of the scale. A 95 should mean something different than a 91. A 98 should be extraordinarily rare.
And unlike many rating systems, we don't score "value."
Price and quality are different conversations.
A tequila can be exceptional and expensive. It can also be exceptional and affordable. Whether it's worth the money depends on you, not us.
Perhaps most importantly, we believe a review should tell a story.
The tasting notes matter, but so do the people behind the bottle, the production decisions, the distillery, the fermentation, the barrel program, and the philosophy that shaped what's in your glass.
Our goal has never been to tell you what to buy.
It's to help you make smarter tequila choices by giving you the information and context to decide for yourself.
If you've been following along with The Tequila Report this year, thank you. And if you're just discovering us, this list is a fun place to start exploring some of the standout bottles of 2026 so far.
Celebrate Your Spirit. 🥃 41 12Here's the detail from my latest analysis at The Tequila Report that surprised me most: some of the smallest tequila brands are outgrowing the giants.
I built a list of the 41 brands that grew all four ways in the first half of 2026 — dollars, units, distribution, and velocity all rising at once, based on Nielsen scan data. I split them into leaders (over $1 million in scanned retail) and challengers (under $1 million).
Lunazul, LALO, G4, Tequila Ocho, Cazcanes, and Don Fulano anchor the leaders.
But on the challenger side, Aguasol actually put up bigger sales gains than some of the leading brands — and Authentico climbed 60.9%, joined by Cambio, Carabuena, Wild Common, and Atanasio.
One important caveat: Nielsen captures large retail, not independent liquor stores or bars and restaurants, so it's not the whole market.
Full breakdown: https://lnkd.in/g72BNAsH 37 14What does 500 MILLION mean to you?
It's a big number. So big it sounds fake.
But it’s roughly the number of slices of pizza New Yorkers eat every year.
It's more people than ride the NYC subway in four months.
And REGAL just hit 500 million calls made by AI voice agents.
Here's the part nobody's talking about:
Most people assume voice AI is a cost play. Smaller headcount, reduced budget. And sure, companies are seeing as much as an 80% drop in cost-to-serve.
That's the basic gist of AI customer care.
But the upside is way more interesting.
These Regal AI agents have generated $9 billion in revenue.
They're handling patient intake for health systems. Guiding drivers through roadside emergencies. Navigating insurance enrollment calls in 33 languages with 100+ unique voices.
These aren't "press 1 for billing" moments. These are high-stakes, high-empathy conversations where quality directly affects the outcome (and the revenue)
And check this out:
Customers actually open up MORE to the best AI agents than they do to humans. They correct themselves. They add context. They clarify what they need. The old assumption — that you have to choose between scale/efficiency and quality — is dead.
It’s transforming CX, and AI Voice agents are just getting started.
Take a peek at the success stats from Regal at the link in the comments. Interesting!
#AI #VoiceAI #CustomerService #CX #RegalPartner 33 23This was a personal one.
Honored to be a guest on the Success, Rewritten podcast, where we talk about the phone call that changed everything for me.
Give it a listen here: https://lnkd.in/gCgef6Bn 23 6
Public reactions and comments
5 posts with countsProfessional signals
Career depth
5 entries
Public profile: 5 experience + 0 education
Proof of work
20
Public profile: 10 articles + 8 portfolio items + 2 recommendations
Authored activity
100%
Visible activity: 9 authored, 0 shared, 0 liked, 0 other
Response consistency
83%
Sampled posts: Median 33 / average 39.6
Category details
Sampled response
Public response is small relative to the visible audience, sparse, or uneven.
- 9 of 9 posts received a public response
- 0.57 median responses per 1,000 followers
- 83% median-to-average consistency
Expertise consistency
Two of nine posts support marketing or customer-experience expertise. Six focus directly on tequila publishing, pricing, rankings, brands, or industry analysis.
- Six posts center on tequila research, reviews, brands, pricing, or The Tequila Report.
- One post discusses AI voice agents and customer service.
About clarity
The bio identifies an award-ranked marketing and customer-experience expert, but truncation and the tequila category leave expected content ambiguous.
- Claims #1 Global Guru recognition for marketing.
- Claims #2 Global Guru recognition for customer-related expertise, but the phrase is truncated.
- Category names The Tequila Report.
Career depth
The public profile shows substantial career and education history.
- 5 experience entries
- 0 education entries
- Current organization: The Tequila Report
Profile foundation
The public profile has substantial identity and career context.
- About section found
- 5 experience entries
- Location: Bloomington, Indiana, United States
Recent activity
The captured profile includes several current authored posts.
- 9 dated posts returned
- Newest post is 53 days old
Post context
Most sampled posts include enough visible text to evaluate their subject and argument.
- 9 of 9 posts included text
- 9 of 9 posts contained at least 120 characters
Search context
The public profile supplies clear professional and topic context.
- Organization: The Tequila Report
- Location: Bloomington, Indiana, United States
- Post topics: tequila, report, brands
Proof of work
The public profile backs its positioning with visible authored work or third-party evidence.
- 10 authored articles
- 8 projects or publications
- 2 recommendations returned
Profile roast
The “#1 Global Guru for Marketing” billing atop six tequila dispatches is incoherent guru cosplay with a liquor shelf for a résumé.
jaybaer · D · 59/100
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