Resource
How to Do a Social Media Audit
A practical walkthrough for reviewing profiles, content, engagement, discoverability, and next-step links before changing the content calendar.
Start with public profile evidence
Collect the public profile fields first: name, handle, avatar, bio, category, contact options, link destination, follower count, and recent post sample. This keeps the audit grounded in visible evidence instead of opinion.
- Record the current profile promise and the next action a visitor is asked to take.
- Save recent-post examples before making edits so the before-and-after is clear.
Score before recommending
Grade the account against a small set of stable pillars. Profile setup, bio clarity, cadence, engagement, content mix, content quality, discoverability, and conversion readiness are enough for a useful first pass.
- Use the same scoring scale for every profile so weak spots are comparable.
- Write one evidence note beside each low score before choosing the fix.
Turn weak pillars into workflow fixes
A useful audit does not stop at the score. Low cadence should become a scheduling workflow, weak captions should become a writing workflow, and poor engagement visibility should become an analytics workflow.
- Assign every recommendation to a content, publishing, analytics, or conversion workflow.
- Pick the first fix by business impact and execution effort, not by score alone.