Resources
Audit guides, checklists, and templates
Start with a guide when you need process, use a template when you need handoff, and open platform checklists when the account type is already clear.
11
Guides
Audit workflows and checklists
4
Templates
Reusable planning assets
7
Platform pages
Focused audit checklists
Start here
How to Do a Social Media Audit
A practical walkthrough for reviewing profiles, content, engagement, discoverability, and next-step links before changing the content calendar.
Download the step-by-step audit workbook
All resources
Pick the asset that matches the job.
How to Do a Social Media Audit
A practical walkthrough for reviewing profiles, content, engagement, discoverability, and next-step links before changing the content calendar.
GeneralSocial Media Audit Checklist
A concise checklist for profile completeness, cadence, engagement, content mix, content quality, discovery signals, and conversion readiness.
GeneralSocial Media Audit Template
A practical template for grading profile setup, cadence, engagement, content quality, and conversion readiness.
GeneralSocial Media Audit Benchmarks
Baseline ranges for interpreting posting cadence, engagement rate, format variety, caption CTAs, and conversion readiness in a social media audit.
Platform checklists
Use a focused rubric for each network.
Instagram Audit Checklist
A focused checklist for improving Instagram profile clarity, posting rhythm, reels mix, engagement, and link-in-bio conversion.
TikTokTikTok Audit Checklist
A TikTok-focused checklist for profile clarity, short-form cadence, hooks, repeatable series, engagement signals, and next-step links.
Twitter/XTwitter/X Audit Checklist
A Twitter/X-focused checklist for profile clarity, posting cadence, engagement signals, thread quality, discoverability, and link CTAs.
ThreadsThreads Audit Checklist
A Threads-focused checklist for profile clarity, posting cadence, conversation quality, discovery signals, and next-step links.
BlueskyBluesky Audit Checklist
A Bluesky-focused checklist for profile clarity, posting cadence, conversation quality, discoverability, and next-step links.
MastodonMastodon Audit Checklist
A Mastodon-focused checklist for profile clarity, public posting cadence, community fit, hashtags, and profile-to-link conversion.
YouTubeYouTube Channel Audit Guide
A channel audit guide for profile setup, topic consistency, publishing cadence, engagement health, and subscriber conversion.