Resource
Social Media Audit Checklist
A concise checklist for profile completeness, cadence, engagement, content mix, content quality, discovery signals, and conversion readiness.
Profile and positioning
Check whether a new visitor can understand who the account helps, what it offers, why it is credible, and what to do next without opening several posts.
- Confirm the avatar, name, bio, link, and visible proof all support one position.
- Flag any profile field that makes the offer, audience, or next step unclear.
Content and consistency
Review the latest posts for recency, format variety, hooks, caption clarity, CTAs, and whether the publishing pattern looks repeatable.
- Count how many recent posts use a clear hook, useful caption, and visible CTA.
- Look for posting gaps that would make the content calendar hard to trust.
Measurement and next steps
Compare engagement to a rough follower-tier benchmark, then write the next three actions the team can schedule, publish, or measure.
- Separate low-effort profile fixes from slower creative or analytics changes.
- End with three actions that can be owned, scheduled, or measured this week.