Resource
Instagram Audit Checklist
A focused checklist for improving Instagram profile clarity, posting rhythm, reels mix, engagement, and link-in-bio conversion.
Profile signals
Check the avatar, name field, category, bio promise, link, and contact fields before reviewing post-level performance.
- Confirm the name field includes searchable language, not only a brand name.
- Check whether contact buttons and the link-in-bio destination support the same offer.
Content signals
Review the last visible posts for hooks, caption quality, format variety, hashtags, CTA language, and signs of a repeatable publishing system.
- Compare reels, carousels, and static posts for format mix and repeatable topics.
- Look for captions that explain the post value before asking for engagement.
Conversion signals
The profile should make the next step obvious. A link-in-bio page, campaign-specific links, and clear offers all improve the audit score.
- Open the link-in-bio path and confirm it matches the profile promise.
- Check whether pinned posts or highlights reinforce the same next step.