Resource
Mastodon Audit Checklist
A Mastodon-focused checklist for profile clarity, public posting cadence, community fit, hashtags, and profile-to-link conversion.
Profile and server context
Mastodon profiles should make the account topic clear while respecting the community context of the home server. Start with display name, bio, public links, verified fields, avatar, and whether the profile promise is obvious.
- Check whether the display name, handle, bio, and public fields point to one clear identity.
- Review verified fields and links for trust signals that make sense for the account audience.
Statuses and conversation rhythm
Review recent public statuses for cadence, original posts, replies, boosts, hashtags, and whether the account contributes useful context instead of only broadcasting.
- Separate original statuses from replies and boosts before judging publishing rhythm.
- Look for recurring topics or hashtags that make the account easier to discover.
Community and conversion path
A strong Mastodon profile connects public conversation to a clear next step without feeling out of place for the server or community. The CTA can be a website, project page, newsletter, or useful profile field.
- Confirm the public link or verified field matches the profile promise.
- Flag profiles where the bio is clear but there is no useful next action.