Followers
29M
About this metric
Public follower count at check time.
Nutella
Facebook@nutella
Profile data checked Aug 6, 2026, 6:46 PM
Report generated Aug 6, 2026, 6:46 PM
65/100
Mixed profile signals
Page likes
29.7M
About this metric
Public page-like count at check time.
Typical public response
40
About this metric
Median reactions and comments across 9 sampled items with public response totals.
Typical response rate
<0.001%
About this metric
Median public reactions and comments divided by public followers.
Category scores
Out of 100Public response
Limited
0/100
Publishing rhythm
Mixed
72/100
Post and Reels mix
Strong
80/100
Intro clarity
Strong
82/100
Topic consistency
Strong
85/100
Contact paths
Strong
90/100
Post context
Strong
94/100
Page foundation
Strong
100/100
Page discovery
Strong
100/100
Peer position
135 Facebook profiles · Over 1M · updated Sep 9, 26Public engagement
20th percentile
Audit score
66th percentile
Bio and content
12 of 16 posts analyzedIdentifies the official international Facebook page for Nutella, making both the brand identity and expected branded content evident.
Audience
Nutella consumers seeking recipes, serving ideas, celebrations, and ways to reuse empty jars.
Positioning
The global official brand hub for Nutella recipes, breakfast inspiration, celebrations, and jar-upcycling projects.
Bio/content match
StrongAll 12 sampled posts feature Nutella through recipes, breakfast occasions, celebrations, product pairings, or branded jar-upcycling projects.
Public interactions on posts published in the last 30 days
8 posts in windowTypical Reel views
16.5K
Comment share
2.3%
Posting pace
1.9/week
Last post
2d ago
Content formats
2
Content patterns
View consistency
1%
Captured sample: Median 16.5K / average 1.8M
Top vs typical
563.6x
Captured sample: Highest sampled result divided by the median
Comment share
2%
Captured sample: 156 replies or comments / 6,719 interactions
Publishing pace
1.9/week
Captured sample: 16 posts across the visible sample
Category details
Public response
Public reactions are below the rough 0.14% audience-size reference for this sample.
- 0.00% median public reactions per follower
- 0.14% rough audience-size reference
- 9 posts with public response totals sampled
Publishing rhythm
The captured sample is stale or too irregular to show a reliable publishing rhythm.
- Newest visible post is 2 days old
- 8 posts published in the 30-day window
- 1.9 visible posts per week
Post and Reels mix
The captured sample is broad enough to compare format results.
- 2 content formats found
- 16 posts sampled
Intro clarity
Identifies the official international Facebook page for Nutella, making both the brand identity and expected branded content evident.
- Names Nutella directly.
- States that this is the official international page.
- Facebook category identifies it as a brand.
Topic consistency
All 12 sampled posts feature Nutella through recipes, breakfast occasions, celebrations, product pairings, or branded jar-upcycling projects.
- Six posts promote Nutella recipes or breakfast ideas.
- Three posts turn empty Nutella jars into crafts.
- Three posts center Nutella celebrations, friendship, or sharing moments.
Contact paths
The profile provides public context and a destination beyond the platform.
- Public destination found
- Public description found
- No public contact field returned
Post context
Most sampled posts provide enough visible text to establish useful context.
- 16 of 16 posts included text
- 16 included at least 40 characters
- 12 included at least 120 characters
Page foundation
The profile has strong public identity and context signals.
- Bio found
- Public destination found
- Category: Brand
Page discovery
The profile and sampled content provide recurring identity and topic signals.
- Display name and handle identify the same account
- Recurring topics: nutella, spreadanutellasmile, someone
- Category: Brand
Profile roast
The “official international page” is a branded landfill of pancake smiles and desperate empty-jar crafts. Global brand, preschool craft table.
@nutella · C · 65/100
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